PPC Specialist — Google & Paid Search Ads | UK

When someone searches for what you offer, you need to be there. Google Search Ads put your business at the top of results at the exact moment a potential customer is looking — not browsing, not scrolling, but actively ready to act.

I build and manage Search campaigns that are structured to perform, not just to spend. From keyword strategy and match type selection to ad copy and bidding, every decision is made with your bottom line in mind.

Capture high-intent demand — Reach people who are already in the market for your product or service.

Spend smarter, not more — Campaigns built around efficiency, not inflated budgets.

Scale with confidence — As performance data builds, I refine and expand what's working.

Running an e-commerce business? Google Shopping is one of the most powerful channels available to you — putting your products directly in front of buyers who are ready to purchase.

My Google Shopping Management service covers everything from feed optimisation to campaign structure and bidding strategy, so your products show up in the right searches at the right price.

Bing is often overlooked — which is exactly why it's worth your attention. With less advertiser competition, you can achieve strong visibility at a lower cost per click than on Google, often reaching an audience that's older, more affluent, and more decisive.

I manage Microsoft Ads campaigns with the same rigour I apply to Google — proper structure, tightly themed ad groups, and continuous optimisation — so you're not leaving quality traffic on the table.

Lower competition, lower costs — Stand out in a less saturated marketplace.

A high-value demographic — Bing's audience skews towards higher household incomes and greater purchase intent.

Incremental reach — Extend your paid search presence beyond Google without duplicating effort.

If you're a registered charity, Google offers up to $10,000 per month in free search advertising through its Ad Grants programme. That's a significant resource — but only if it's managed properly. Poorly structured Grant accounts frequently underperform or lose eligibility altogether.

I handle the full management of your Ad Grants account, from compliance and campaign architecture to ongoing optimisation, so your charity is consistently visible to people searching for causes like yours.

Raise awareness — Reach people actively looking to support, volunteer, or donate.

Attract donors and recruits — Connect with your audience at the moments that matter most.

Stay compliant — Avoid the pitfalls that lead to account suspension or wasted spend.

TikTok has quietly become a serious search platform. A growing number of users — particularly younger audiences — are turning to TikTok to discover products, research purchases, and find recommendations. TikTok Search Ads let you show up in those moments of discovery.

This is a channel that rewards relevance and creative thinking. I build TikTok Search campaigns that align with how your audience actually behaves on the platform, ensuring your brand shows up when intent is at its highest.

Meet your audience where they search — Capture demand as it forms, not after the fact.

Trend-aware targeting — Align with the topics and conversations your audience is already engaged with.

Access a younger, highly engaged demographic — Reach audiences that are harder to target through traditional search channels.

YouTube is the world's second-largest search engine. People come to it with questions, with curiosity, and with purchase intent — and the right ad at the right moment can be extraordinarily effective.

I manage YouTube Ads campaigns that go beyond raw views, focusing on meaningful engagement and measurable outcomes. Whether the goal is brand awareness, lead generation, or driving traffic to a landing page, I build campaigns around what you're actually trying to achieve.

Video that performs — Ads structured to drive action, not just impressions.

Contextual targeting — Reach viewers based on what they're watching, searching, and interested in.

Full-funnel potential — Use YouTube to build awareness at the top of the funnel while supporting conversion further down.

Search captures existing demand. Paid social creates it. Running both together isn't just convenient — it measurably uplifts performance across the board.

My Paid Social service covers Meta, LinkedIn, and beyond — building audiences, testing creative, and connecting the dots between your paid social and paid search activity so every channel is pulling in the same direction.

Cross-channel synergy — Advertising across multiple touchpoints strengthens overall performance.

Demand generation — Get your brand in front of audiences who don't yet know they need you.

Joined-up strategy — No siloed campaigns. Your channels work together, not against each other.

Need a trusted PPC specialist to support your clients without the overhead of a full-time hire? I work with freelancers and agencies on a white-label basis, slotting in seamlessly as an extension of your team.

Your clients get expert paid search management. You maintain the relationship, the margins, and the credit. I stay behind the scenes — or as visible as you need me to be.

Whether you're a digital agency looking to expand your paid search offering, or a freelancer who wants to bring in a specialist for a complex campaign, I've got the experience and the flexibility to make it work.

No awkward handoffs — I integrate with your existing workflows and reporting.

Scalable support — Bring me in for a single project or on an ongoing basis.

Complete discretion — White-label by default. Your client relationship is always yours.

Find out more about how we can work together