PPC Freelancer
Growing Your Brand For The Short and Long Term
I’m Jason, a UK-based results-driven freelance PPC consultant. I combine years of hands-on experience with academic rigour to create and optimise multi-channel campaigns that deliver real, incremental growth in brand awareness, sales, leads and donations. I work with clients in the UK, EMEA, and other places.
Real, incremental results. not reshuffling conversions.
-
Appear at the top of Google search results when potential customers are actively looking for what you offer.
Reach buyers at their moment of need – Target people who are already searching for your services.
Maximise ROI – Focus on conversions, not just clicks, to get the most out of your ad spend.
-
Bing users tend to be older, wealthier, and more likely to convert. You can reach a demographic that’s often less saturated than Google’s audience.
Lower competition, lower costs – With fewer advertisers, your ads can stand out for a more affordable price.
Target a distinctive demographic – Bing users are often more mature and have higher household incomes.
Capture quality leads – Reach a more refined audience with higher intent to purchase.
-
Target users who are discovering new products and trends as they explore TikTok.
Trend-driven targeting – Be part of the conversation as users search for trending topics.
Engage with younger audiences – Reach a highly engaged, youthful demographic.
-
Leverage the power of video ads on the world’s largest video platform to captivate your audience.
High engagement potential – Reach people watching videos related to your product or industry.
Brand storytelling – Create ads that drive action and build brand awareness through video.
-
Combine paid social with search ads to create a comprehensive strategy that covers all bases.
Cross-channel presence - Advertising on several channels uplifts performance across the board.
Reach new and engaged audiences – Capture attention and drive conversions with precision.
-
If you’re a charity, Google offers eligible non-profits with up to $10,000 per month in free search advertising.
With my expert management, raise awareness, attract donors, and recruit volunteers by reaching people searching for causes like yours on Google.
Get in touch today
Don’t worry, your details won’t be used for newsletters or cold emails!
I’m a Google Ads Partner, meaning I meet Google’s standards for performance and best practices. You get expert management backed by real results.
Why advertise on social media
-
High-Intent Traffic
Unlike organic SEO, PPC search ads put your business at the top of search results immediately. Reach users actively searching for your product or service, making them more likely to convert.
-
Full Control & Measurable ROI
Full control of budget, bids, and targeting combined with accurate tracking ensures cost-efficient, scalable advertising.
-
Competitive Advantage
Outrank competitors on key search terms, even if their organic rankings are higher. With smart bidding and ad optimisation, you can capture market share quickly.
Unlike many agencies, I work on a percentage of ad spend basis for advertising services, with no retainer fee.
What Clients say
-
"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
Laura Morrissey, Marketing Director @ Anthony Nolan
-
"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
-
"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
Joana Martinho, Content Marketing @ Motors.co.uk
Creating Impact for clients
MY PROCESS
1️⃣ Planning: Understand Your Customers Inside and Out
The foundation of every successful search campaign is a deep understanding of your customers. I’ll collaborate with you to define who they are, when your offer matters most, and how they currently experience your brand.
Customer-first approach – Build strategies that align with real customer needs.
Identify key moments – Pinpoint the right time to reach your audience with your offer.
2️⃣ Execute: Build a Targeted, High-Impact Strategy
With a clear understanding of your customers, I’ll create a tailored paid search strategy. From selecting the right keywords to crafting persuasive ad copy, every detail is optimised to appeal to the motivations and overcome the purchase barriers of your target audience.
Keyword targeting – Reach the right people at the right time.
Compelling ad copy – Write ads that resonate and drive action.
3️⃣ Review & Optimise: Continuous Improvement for Maximum Impact
Success comes from constant learning and refinement. I’ll monitor campaign performance closely, providing you with clear, data-backed insights to drive informed decisions. Campaigns will be continuously optimised based on data within the platform and from your real-life experience with customers in response to the ads.
Ongoing testing and optimisation – Adapt strategies to maximise ROI.
Data-driven insights – Focus on what actually drives results, not just numbers.