Google Tag Manager Consultant
Growing Your Brand For The Short and Long Term
I’m Jason, a UK-based results-driven freelance Google Tag Manager consultant. I have over 5 years of experience building and maintaining Google Tag Manager for large and small organisations, including e-commerce, B2B and nonprofit websites. Getting GTM right is vital for making better marketing decisions for your business. I work with clients in the UK, EMEA, and other places.
Real, incremental results. not reshuffling conversions.
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I’ll set up Google Tag Manager following industry best practices to ensure your tracking is accurate and reliable from the start.
Standard setup – Proper configuration for seamless data collection.
Best practices – Ensure everything is done correctly from day one.
Thorough testing – I’ll test everything is tracked correctly and accurately.
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Deploy tracking for key events, conversions, and e-commerce item-level data to capture important user interactions.
Event tracking – Track form submissions, clicks, purchases, and more.
E-commerce tracking – Implement item-level data to understand customer behaviour.
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Implement a structured data layer to collect more precise insights, enhancing your Google Analytics and ad optimisation efforts.
Data layer – Organise and collect enriched data for deeper insights.
Advanced tracking – Go beyond standard tracking with custom setups.
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I’ll identify and fix tracking errors, data discrepancies, or broken tags to ensure your setup runs smoothly and provides accurate data.
Error auditing – Spot and fix issues to ensure data consistency.
Ongoing reliability – Ensure everything works as expected at all times.
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For cutting-edge tracking accuracy, enhanced site speed, and improved privacy compliance, I recommend server-side tracking via Stape, a leading EU-based platform. This includes Meta Conversion API and other ad enhancements.
Server-side setup – Achieve more accurate data and faster load times.
Privacy compliant – Improve GDPR/CCPA compliance.
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Ensure your tracking complies with GDPR, CCPA, and other privacy regulations using Google Consent Mode and services like Cookiebot™ or your preferred provider.
Privacy-focused tracking – Seamlessly integrate consent management solutions.
Regulatory compliance – Stay compliant with evolving privacy laws.
Get in touch today
Don’t worry, your details won’t be used for newsletters or cold emails!
Why Smarter Tracking with Google Tag Manager Pays Off
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Improved Data Accuracy & Reliability
A properly configured GTM setup ensures that events, conversions, and user interactions are tracked correctly. Clean, accurate data means better decision-making and more effective marketing.
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Future-Proofed Tracking & Scalability
You can quickly integrate existing and adapt to new marketing tools and pixels, and make changes and tracking updates without costly developer intervention.
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Enhanced Site Performance & Compliance
By consolidating tracking scripts within GTM, your site loads faster, improving user experience and SEO. Plus, with built-in consent management features, you can ensure compliance with GDPR and other privacy regulations.
Free, No-ObLIGATION CALL
I’ve worked in-house, so I know how frustrating the agency hard sell can be!
That’s why I offer a free, no-obligation call where we can talk about your challenges and see if I’m the right fit to help. If I am, great! But if I think your resources would be better spent elsewhere before we work together, I’ll be upfront about it.
So, what have you got to lose? Submit an enquiry and see if we can get your business moving in the right direction!
What Clients say
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"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
Laura Morrissey, Marketing Director @ Anthony Nolan
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"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
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"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
Joana Martinho, Content Marketing @ Motors.co.uk
Creating Impact for clients
MY PROCESS
1️⃣ Consultation: Understand Your Needs
We begin by discussing your goals, challenges, and current setup. I’ll ask the right questions to uncover what’s working, what needs improvement, and where the opportunities for better tracking and optimisation lie.
Assess your needs – Understand your unique tracking requirements.
Identify opportunities – Pinpoint areas for optimisation and improvement.
2️⃣ Proposal: Tailored Action Plan
After our consultation, I’ll deliver a custom plan that outlines the necessary actions, timelines, and costs to meet your goals.
Clear roadmap – A detailed plan with actionable steps.
Transparent costs – Know exactly what to expect, with no surprises.
3️⃣ Execution: Seamless Implementation
Once the plan is approved, I’ll implement the necessary changes, whether it's setting up new tracking, enhancing existing configurations, or resolving technical challenges. You’ll receive clear updates, and I’ll ensure everything is working as it should.
Efficient implementation – From setup to troubleshooting, I’ll handle it all.
Ongoing updates – Stay informed throughout the process.
Partners
Today, every website must comply with regulations related to privacy and the processing of personal data, such as GDPR.
This is why I’ve partnered with Cookiebot™ by Usercentrics, an affordable, automated consent management platform for organisations of any size.
I can implement the Cookiebot CMP on your site through Google Tag Manager, ensuring it’s fully integrated with your existing tracking so you can advertise with confidence.
Already using a different system? No problem, I’m familiar with CookieYes, CookiePro, OneTrust and several other CMPs.
Enhance your website's performance and data accuracy with my expertise in Stape server-side tagging.
Stape offers an affordable yet powerful solution for organisations aiming to enhance their Google Analytics data and optimize their paid advertising efforts, including implementation of Meta Conversion API and other advertising enhancements.
Trust in my skills to elevate your digital analytics and drive better insights.