Meta remains one of the most powerful paid social platforms available, not because everyone is on it, but because of the depth of its targeting and the sophistication of its optimisation engine.

Whether the goal is brand awareness, lead generation, or direct response, a well-structured Meta campaign can deliver at every stage of the funnel.

I manage Meta campaigns end-to-end, from audience strategy and campaign architecture to creative testing and ongoing optimisation. Every decision is driven by data, not guesswork.

Precise audience targeting — Reach new customers based on interests, behaviours, and demographics, or retarget existing ones to drive repeat action.

Full-funnel capability — From cold prospecting to conversion, Meta can work across every stage of your customer journey.

Spend that's accountable — Campaigns built around meaningful outcomes, not inflated reach metrics.

TikTok isn't just a platform for viral moments, it's a serious advertising channel with a highly engaged audience and a rapidly maturing ad platform. If your brand isn't showing up here, your competitors increasingly are.

I build TikTok campaigns that respect how the platform works. That means ads that feel native to the feed, targeting that's aligned with real user behaviour, and creative strategy that goes beyond simply repurposing content from other channels. I can also help source and manage short-form video creative if you don't have it in-house.

Native-first creative strategy — Ads built for TikTok, not adapted from elsewhere.

Trend-aware targeting — Reach users in the moments of discovery that matter to your brand.

Access a younger, highly engaged audience — Connect with demographics that are increasingly difficult to reach through traditional channels.

LinkedIn is the only platform where you can target by job title, seniority, industry, company size, and professional skills simultaneously.

For B2B brands, that precision is unmatched — but it comes at a higher cost per click, which means campaigns need to be structured and managed carefully to deliver a genuine return.

I build LinkedIn campaigns around your specific B2B objectives, whether that's generating qualified leads, building brand authority among decision-makers, or supporting a longer sales cycle with targeted content.

Unrivalled professional targeting — Reach the exact decision-makers your business needs to get in front of.

Lead generation that converts — Direct response formats designed to capture high-quality prospects efficiently.

B2B brand building — Position your brand credibly in a professional, business-focused environment.

YouTube is the world's second-largest search engine and one of the most underutilised paid social channels.

People come to it with intent — to learn, to research, to be entertained — and the right ad at the right moment can be extraordinarily effective at both building brand awareness and driving action.

I manage YouTube campaigns that go beyond raw view counts, focusing on meaningful engagement and measurable outcomes.

From skippable in-stream ads to bumper campaigns and video action formats, every approach is chosen based on what you're actually trying to achieve.

Video that earns attention — Ads structured to drive action, not just impressions.

Contextual and interest-based targeting — Reach viewers based on what they're watching, searching, and interested in.

Full-funnel potential — Build awareness at the top whilst supporting conversion further down.

Snapchat is frequently overlooked in paid social planning, which is precisely what makes it interesting. With less advertiser competition than Meta or TikTok, it's possible to achieve strong visibility at a lower cost — particularly when reaching 18–34 year olds, where Snapchat's penetration remains significant.

I manage Snapchat campaigns that make the most of the platform's unique formats — from single image and video ads through to augmented reality lenses and dynamic product ads for e-commerce brands.

Reach a younger demographic efficiently — Snapchat's audience skews towards 18–34, with strong engagement and lower CPMs than comparable platforms.

Distinctive ad formats — Augmented reality and immersive full-screen placements that stand out.

Incremental reach — Extend your paid social presence to an audience you may not be capturing elsewhere.

Paid social creates demand. Search captures it. Running both together isn't just convenient — it measurably uplifts performance across the board, because the audiences you warm up on social are more likely to search and convert when they see your brand appear at the top of Google.

My Google Ads service covers Search, Display, and YouTube — building a joined-up strategy where every channel pulls in the same direction.

Cross-channel synergy — Social and search working together consistently outperforms either channel in isolation.

Capture the demand you create — Turn social-driven awareness into search-driven conversions.

One specialist, joined-up strategy — No siloed campaigns, no finger-pointing between agencies.

Selling products online?

Shopping ads across Google, Meta, TikTok, and Amazon put your products directly in front of buyers who are ready to purchase — and when they're managed well, they're one of the highest-returning formats in paid advertising.

My Shopping Management service covers everything from Merchant Centre set-up and feed optimisation through to campaign management across all major platforms.

Strong creative is the single biggest driver of paid social performance — more so than targeting, bidding, or budget. Yet for many businesses, a lack of in-house creative resource is the main barrier to getting started or scaling up. It doesn't have to be.

I can procure and manage everything you need to run effective paid social campaigns, whether that's a single copywriter for ad scripts or a full roster of creative talent for a multi-platform campaign.

Copywriting — Ad scripts, headlines, and body copy crafted for the platform and the audience.

Graphic design — Static and animated assets built to perform in social feeds.

Photography & videography — Professional content production managed from brief to delivery.

AI-generated assets — Fast, cost-effective creative solutions where appropriate.

End-to-end management — I brief, manage, and quality-control all creative partners, so you don't have to.