Paid Social Freelancer
Growing Your Brand For The Short and Long Term
I’m Jason, a UK-based results-driven freelance marketer. I combine years of hands-on experience with academic rigour to create and optimise multi-channel campaigns that deliver real, incremental growth in brand awareness, sales, leads and donations. I work with clients in the UK, EMEA, and other places.
Real, incremental results. not reshuffling conversions.
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Harness the power of Facebook and Instagram to reach your ideal customers where they spend their time.
Precise targeting – Reach new customers based on their interests, behaviours, and demographics, or retarget existing customers to drive new and repeat purchases.
Maximise conversions – Tailored ad creatives that engage users and drive action.
Effective budget management – Get the best results from your ad spend with ongoing optimisation.
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Leverage TikTok’s viral, creative short-form video platform to capture the attention of younger, trend-savvy audiences.
Real-time targeting – Reach users discovering trends, products, and experiences in the moment.
Video ads that captivate – Create ads that seamlessly fit into the TikTok feed and drive engagement.
Expand brand reach – Position your product in front of a rapidly growing audience.
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Drive meaningful B2B conversions by targeting professionals on LinkedIn’s network of decision-makers.
Target by job title, industry, and company size – Get your offer in front of the right decision-makers.
Lead generation – Collect high-quality leads with direct response ads.
Increase brand credibility – Connect with trusted professionals in a business-centric environment.
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Harness the power of video ads to build awareness and drive conversions on the world’s largest video platform.
Targeted video campaigns – Reach potential customers based on their interests and behaviours.
Engage at every stage of the funnel – From brand awareness to driving sales, YouTube covers it all.
Impactful storytelling – Create video content that resonates and drives action.
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Reach the next generation with immersive, mobile-first ads on Snapchat’s popular platform.
Reach Gen Z and millennials – Connect with a younger, highly engaged demographic.
Creative, interactive ads – Use augmented reality and engaging formats to create memorable experiences.
Effective for brand awareness – Position your brand as part of the culture with compelling visuals.
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Combine the power of paid social with search ads for a comprehensive approach to reaching your audience.
Optimise search and social together – Increase visibility and conversions across both platforms.
Maximise budget efficiency – Use targeted search ads alongside social media to cover all touchpoints.
Holistic ad strategies – Achieve a complete marketing mix that drives measurable results.
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Even with a modest budget, you can deliver highly targeted TV ads to the right UK households with Sky.
Hyper-targeted TV ads – Deliver your message to specific households based on demographics and interests.
Affordable TV advertising – Achieve maximum impact with cost-effective campaigns. Sky will even create the ad for you!
Drive top-of-funnel awareness – Reach a broad audience and create lasting brand impressions.
Get in touch today
Don’t worry, your details won’t be used for newsletters or cold emails!
Why advertise on social media
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Precise Targeting
Reach new audiences based on demographics, interests, and behaviours characteristics, or retarget and remarket your known prospects efficiently.
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Cost-Effective & Scalable
Social media ads can fit any budget, from small test campaigns to large-scale promotions. With accurate tracking, spend can be optimised and scaled for maximum impact.
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Building Your Brand
Reinforce brand messaging seen in TV, radio, print, and search ads, creating multiple touchpoints that increase brand awareness, recall and consideration.
Unlike many agencies, I work on a percentage of ad spend basis for advertising services, with no retainer fee.
What Clients say
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"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
Laura Morrissey, Marketing Director @ Anthony Nolan
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"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
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"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
Joana Martinho, Content Marketing @ Motors.co.uk
Creating Impact for clients
MY PROCESS
1️⃣ Planning: Putting Your Customers at the Heart of Everything
Every great campaign starts with a deep understanding of your customers. We’ll work together to define who they are, when they’re most likely to engage with your brand, and what their journey looks like.
Using this insight, we’ll create a strategy that positions your brand as their first choice, not just when they're ready to buy, but long before they even realise they need you.
Customer-centric strategy – Understand motivations, needs, and pain points.
Create long-term brand relevance – Position your brand as the go-to solution.
2️⃣ Execute: Turning Strategy Into High-Impact Campaigns
I’ll work with your in-house team or creative partners to bring the strategy to life with digital campaigns designed to drive performance. From ad creatives to targeting, every detail is set up for success from the start.
Seamless collaboration – Work together to develop compelling ads.
Need help with creative? I can also procure and manage creative capacity for your advertising, including AI-generated assets, copywriting, graphic design, photographers, and videographers.
Performance-ready campaigns – I build campaigns that are primed for real results.
3️⃣Review & Optimise: Continuous Improvement for Lasting Impact
Success is built on ongoing testing, learning, and refining. I’ll monitor your campaigns, provide data-backed reports, and adjust strategies based on performance. Forget vanity metrics. Our focus is on what drives meaningful outcomes and real growth.
Continuous optimisation – Keep improving results by testing what works.
Actionable insights – Focus on what really moves the needle.