Real, Incremental Growth. Not Reshuffling Conversions.
I'm Jason — a UK-based PPC, paid social, analytics, and Google Shopping specialist with over 5 years of experience, a Google Partner accreditation and a CIM Level 6 qualification.
I've worked with organisations including Christian Aid, Mercedes-Benz dealerships, Anthony Nolan, Staysure Insurance, Depaul UK, and Tommy's — helping them grow sales, leads, and donations through paid media that delivers real, measurable impact.
What I care about is incremental growth — results that genuinely move the needle, not campaigns that reshuffle existing conversions between channels and flatter a dashboard. If that sounds like what you've been looking for, you're in the right place.
Where I Can Help
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When someone searches for what you offer, you need to be there. I manage Google Ads and Microsoft Ads campaigns that put your business at the top of results at the exact moment a potential customer is ready to act — structured for performance, not just spend.
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For ecommerce businesses, Google Shopping is one of the highest-returning advertising channels available — but only when campaigns, product feeds, and Merchant Centre are all working together correctly. I manage the full Shopping stack, including CSS via Channable for 25% more bidding power on every auction.
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I manage paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and YouTube — building strategies that create demand, grow audiences, and drive measurable results. I can also source and manage creative production, so a lack of in-house resource is never a barrier.
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A GA4 implementation is only as good as the decisions made during setup — and most have problems that are invisible unless you know what to look for. I build clean, reliable analytics setups that give you data you can actually trust, and audit existing implementations to find and fix what's broken.
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Most GTM containers have problems. Most people don't know it yet. I build, audit, and maintain GTM containers that are logically structured, fully documented, and thoroughly tested — including server-side tracking via Stape for more complete conversion data and stronger privacy compliance.
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Your product feed is the engine your Shopping campaigns run on — and it's the most commonly neglected part of ecommerce advertising. I manage feeds across Google, Meta, Amazon, TikTok, and more via Channable, covering everything from title optimisation and attribute enrichment through to Merchant Centre compliance and multichannel distribution.
Working With an Agency or Freelancer?
Many of my clients are agencies and freelancers who need a trusted specialist to deliver expert paid media, analytics, or tracking work for their clients — discreetly, reliably, and to the highest standard.
I work on a white-label basis as standard, with all reporting and deliverables branded to you. For technical projects where direct client access makes more sense, a partnership arrangement is also available.
How it works
1 - Get In Touch
Fill in the contact form, drop me an email, or send a WhatsApp — whichever works best for you. Tell me a little about what you're working on and what you're trying to achieve. No lengthy briefs required at this stage — a few sentences is enough to get the conversation started.
2 - Free Discovery Call
We'll have a relaxed, no-obligation video call to get to know each other and go deeper on your challenges. I've worked in-house, so I know how frustrating the agency hard sell can be — this isn't that. If I think I can genuinely help, I'll say so. If I think your resources would be better spent elsewhere first, I'll tell you that too.
3 - STRATEGY & Proposal
If we're a good fit, I'll put together a tailored strategy and a transparent, fixed quote covering exactly what's needed and why. No vague retainers, no scope creep, no surprises. You'll know precisely what you're getting before you commit to anything.
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Suzy Podstolski, Senior Strategic Marketing Manager @ Tommy's
Jason is always incredibly responsive and swift to answer any questions and provided plenty of guidance and insight throughout the process. I really appreciate his thorough and detailed approach - Jason goes above and beyond to offer solutions to problems faced along the way.
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Carolyn Hardy, Supporter Experience Manager @ Depaul UK
“Since implementing the new tracking setup, we’ve seen a consistent reduction in our cost per acquisition for donations and a notable uplift in return on ad spend across Meta campaigns. As a charity without in-house technical support, it’s been invaluable to partner with Jason - reliable, proactive, and genuinely invested in our success."
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Laura Morrissey, Marketing Director @ Anthony Nolan
"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
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Joana Martinho, Content Marketing @ Motors.co.uk
"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
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Andy Trowers, Digital Product Manager @ Fight For Sight
“Jason is highly professional and completed tracking work for us quickly and to a very good standard. He is very pro-active and managed external partners well. I would definitely recommend using his services.”
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Abigail Twinn, Individual Giving and Community Manager @ akt
We worked with Jason on making sure our tracking was fully compliant and working correctly so we could optimise campaigns. He was great, super responsive, happy to jump on calls and problem solve and really knowledgeable.
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Mags Rivett, Director Income & Engagement @ Family Holiday Charity
Jason was very responsive and easy to work with – clearly understood our challenge and recommended a very neat approach that he implemented for us. He’s left us with a working system that will actually support us to make more effective decisions and understand our audience’s behaviour and actions. His approach to sharing his knowledge and insight with non-experts is superb. Thank you!
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Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
