Family Holiday Charity partnered with us to implement GDPR-compliant consent management, enhance data tracking, and deliver actionable insights through Google Analytics, laying the foundation for more effective digital campaigns.
“Jason was very responsive and easy to work with – clearly understood our challenge and recommended a very neat approach that he implemented for us. He’s left us with a working system that will actually support us to make more effective decisions and understand our audience’s behaviour and actions. His approach to sharing his knowledge and insight with non-experts is superb. Thank you!“
Opportunity
Family Holiday Charity helps families facing tough times experience the joy of a holiday together.
As the charity expanded its digital fundraising and engagement efforts, it needed a robust, privacy-compliant analytics setup to measure performance and optimise campaigns.
The existing infrastructure lacked integrated consent management, dynamic form tracking, and reliable conversion attribution, making it difficult to understand user journeys and the impact of campaigns.
Solution
We delivered comprehensive analytics and tracking solutions that meet GDPR requirements, improve data accuracy, and provide actionable insights.
Key components included:
Consent Management Integration: Implemented Civic Cookie Control in line with ICO recommendations and enabled Google Consent Mode for full integration with Google systems, ensuring all tracking respected user consent.
Donation Tracking: Integrated Google Tag Manager on donation pages, enabling accurate tracking of donation conversions.
Conversion Setup: Configured tracking for key actions such as referrer registrations and newsletter sign-ups, pushing these conversions into Google Analytics, Google Ads, and Meta Ads.
Google Tag Manager Clean-Up: Removed redundant tags and streamlined container structure for better maintainability.
Google Analytics Optimisation: Reviewed and refined existing reports and account settings and built funnel explorations for key user journeys. Delivered video walkthroughs and documentation to empower internal teams.
Additional Value: Installed Microsoft Clarity (a free alternative to HotJar), providing heatmaps and session recordings for deeper user experience insights.
Results
Family Holiday Charity now has a privacy-first, insight-driven analytics framework that supports its digital fundraising and engagement goals.
With this foundation in place, Family Holiday Charity is equipped to measure impact, optimise campaigns, and grow its mission with confidence.