Google Shopping Management
Growing Your Brand For The Short and Long Term
Real, incremental sales.
Google Shopping is one of the most powerful ways for e-commerce businesses to showcase products directly in Google Search, reaching customers as they search for the products you offer. These visually rich ads drive traffic and sales by putting your products front and centre when shoppers are ready to buy. Whether you operate on Shopify, Woocommerce, or something else, Google Shopping is for you.
But success with Google Shopping isn’t just about running ads. It requires precise feed optimisation, Merchant Center compliance, and smart bidding strategies. That’s where my Google Shopping Management service adds value: I handle the technical setup including your on-site tracking, optimise your product data, and manage campaigns to maximise visibility and return on ad spend.
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Lay the foundation for scalable, profitable ecommerce advertising.
Holistic planning – Align campaigns with business goals.
Smart structures – Simplify management and improve efficiency.
Budget allocation – Maximise ROI across multiple channels.
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Ensure your products are listed correctly and ready to perform.
Full account setup – Verified and configured for smooth operation.
Policy compliance – Avoid costly disapprovals and downtime.
Automated updates – Keep feeds fresh with Channable integration.
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Unlock the full potential of your Shopping ads, with optimised product feeds that get your inventory in front of the right customers at the right time.
Feed compliance – Eliminate errors and disapprovals in Google Merchant Center.
Enhanced product data – Improve titles, descriptions, and attributes for relevance.
Custom labels – Allocate budget where it delivers the biggest returns. Segment products for smarter bidding and campaign control.
Product image enhancements - Dynamically adapt product images to easily fix aesthetic shortcomings, change to fit slae promotions, and run A/B tests.
Do you just need help with your product feed? No problem, I’m happy to offer feed management as a standalone service.
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Get ahead of your competitors! I’m delighted to offer Channable’s CSS service - your full bid enters the auction (0% is deducted), making your campaigns up to 25% more competitive than those using Google’s default CSS, which takes a 20% margin on each bid.
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Drive profitable growth through expertly managed campaigns across Google, Meta, Amazon, and TikTok.
Precision targeting – Reach the right audience at the right time.
Smart bidding strategies – Maximise ROAS and scale efficiently.
Performance Max - Google’s AI-driven campaign type that runs across all Google channels - Search, Shopping, Display, YouTube, and more - using machine learning to optimize for your goals. It’s designed to maximise conversions and reach by automating bidding, targeting, and creative placement, making it a powerful tool for ecommerce advertisers.
Continuous optimisation – Keep campaigns performing at their peak.
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Discover new opportunities to grow your ecommerce presence.
Channel analysis – Identify the most profitable platforms for your niche.
Expansion roadmap – Scale to TikTok, Pinterest, or Amazon with confidence.
Budget efficiency – Avoid wasted spend when testing new channels.
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Get accurate, privacy-compliant tracking for better decisions and attribution.
Advanced setups – Google Analytics and Google Tag Manager configured for complete data capture.
Server-side tagging – Future-proof tracking, including with Meta Conversion API. This is also a great solution for Shopify’s sandboxed checkout.
Custom tracking solutions - Implement special parameters for CRMs and internal systems to ensure seamless attribution.
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Turn raw data into actionable insights that drive growth.
Custom dashboards – Real-time visibility across all platforms.
Advanced tools – Work with leading ecommerce analytics platforms like Triple Whale for deeper insights.
Strategic recommendations – Data-driven advice for next steps.
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Get a clear picture of where your ecommerce ads stand today.
Comprehensive review – Spot wasted spend and missed opportunities.
Actionable insights – Prioritised fixes for immediate impact.
Long-term strategy – Recommendations for sustainable growth.
Get in touch today
Don’t worry, your details won’t be used for newsletters or cold emails!
What value do my shopping management services add to your store?
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Holistic approach
Rather than treating advertising, product feeds, and tracking as separate tasks, I bring everything together into one cohesive strategy. This means your campaigns, data, and product listings work in harmony, reducing wasted spend and improving efficiency. By aligning all moving parts, you get a streamlined approach that maximises impact across every platform.
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Data-driven decisions
Guesswork is expensive. I use advanced analytics and attribution tools to uncover what’s really driving your sales and profitability. From Google Analytics and server-side tagging to platforms like Triple Whale, I ensure you have accurate, actionable insights. This empowers you to make smarter decisions about budget allocation, campaign scaling, and product prioritisation.
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Scalable growth
Ecommerce success isn’t just about short-term wins, it’s about building a foundation for long-term growth. I implement proven frameworks that allow you to expand across platforms like Google, Meta, Amazon, TikTok, and even emerging channels without wasting budget. With the right structure and strategy, scaling becomes predictable and profitable.
Free, No-ObLIGATION CALL
I’ve worked in-house, so I know how frustrating the agency hard sell can be!
That’s why I offer a free, no-obligation call where we can talk about your challenges and see if I’m the right fit to help. If I am, great! But if I think your resources would be better spent elsewhere before we work together, I’ll be upfront about it.
So, what have you got to lose? Submit an enquiry and see if we can get your business moving in the right direction!
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Suzy Podstolski, Senior Strategic Marketing Manager @ Tommy's
Jason is always incredibly responsive and swift to answer any questions and provided plenty of guidance and insight throughout the process. I really appreciate his thorough and detailed approach - Jason goes above and beyond to offer solutions to problems faced along the way.
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Carolyn Hardy, Supporter Experience Manager @ Depaul UK
“Since implementing the new tracking setup, we’ve seen a consistent reduction in our cost per acquisition for donations and a notable uplift in return on ad spend across Meta campaigns. As a charity without in-house technical support, it’s been invaluable to partner with Jason - reliable, proactive, and genuinely invested in our success."
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Laura Morrissey, Marketing Director @ Anthony Nolan
"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
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Joana Martinho, Content Marketing @ Motors.co.uk
"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
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![Andy Trowers, Digital Product Manager @ Fight For Sight]()
Andy Trowers, Digital Product Manager @ Fight For Sight
“Jason is highly professional and completed tracking work for us quickly and to a very good standard. He is very pro-active and managed external partners well. I would definitely recommend using his services.”
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Mags Rivett, Director Income & Engagement @ Family Holiday Charity
Jason was very responsive and easy to work with – clearly understood our challenge and recommended a very neat approach that he implemented for us. He’s left us with a working system that will actually support us to make more effective decisions and understand our audience’s behaviour and actions. His approach to sharing his knowledge and insight with non-experts is superb. Thank you!
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Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
Creating Impact for clients
MY PROCESS
1️⃣ Discovery: Understand Your Business and Customers
Every successful ecommerce strategy starts with a deep understanding of your business model, products, and customers. I’ll work with you to define your audience, identify key purchase drivers, and uncover the moments that matter most.
Customer-first approach – Build strategies that align with real customer needs.
Identify key moments – Pinpoint when and where your offer matters most.
2️⃣ Strategy: Build a Holistic Ecommerce Plan
With clear insights, I’ll create a tailored strategy that covers paid ads, product feeds, tracking, and conversion optimisation. Every element is designed to work together for maximum impact.
Multi-platform planning – Google, Meta, Amazon, TikTok, and beyond.
Smart account structures – Simplify management and improve efficiency.
3️⃣ Setup: Lay the Technical Foundations
Before launching campaigns, I’ll ensure everything is configured correctly - from Google Merchant Center and product feeds to advanced tracking setups.
Feed optimisation – Titles, descriptions, and custom labels for better performance.
Tracking implementation – Google Analytics, Google Tag Manager, server-side tagging, and CRM parameter integration.
4️⃣ Execution: Launch and Manage High-Impact Campaigns
Once the foundations are in place, I’ll activate campaigns across the right platforms, using proven tactics to maximise ROI.
Precision targeting – Reach the right audience at the right time.
Compelling creative – Ads that resonate and drive action.
5️⃣ Review & Optimise: Continuous Improvement for Growth
Success comes from constant learning and refinement. I’ll monitor performance closely, using data-driven insights to adapt strategies and scale profitably.
Ongoing testing – Improve campaigns based on real-world results.
Advanced reporting – Leverage tools like Triple Whale for deeper insights.
Partners
I partner with a range of services to provide market-leading management and optimisation:
As an official Channable partner, I bring advanced expertise in product feed management and automation.
This partnership gives you access to best-in-class tools and workflows for optimising your feeds across Google Merchant Centre and other platforms. My clients benefit from priority assistance and insider knowledge to keep their feeds running flawlessly.
I’m a Google Ads Partner, meaning I meet Google’s standards for performance and best practices. You get expert management backed by real results.
Enhance your website's performance and data accuracy with my expertise in Stape server-side tagging.
Stape offers an affordable yet powerful solution for organisations aiming to enhance their Google Analytics data and optimize their paid advertising efforts, including implementation of Meta Conversion API and other advertising enhancements.
