Google Shopping Management — Merchant Center, Performance Max & CSS

Profitable Google Shopping advertising starts with decisions made before a single campaign goes live.

How your account is structured — how campaigns are segmented, how budgets are allocated, how bidding strategies are applied at a product level — determines how efficiently your spend works and how easily performance can be managed and scaled over time.

I build account structures around your specific product catalogue, margin profile, and business objectives. That means campaigns that are logical, maintainable, and built to grow — not cobbled together and patched over time.

Margin-aware campaign architecture — Budgets and bids structured around what's actually profitable, not just what drives the most clicks.

Scalable from the start — An account structure that works at your current size and doesn't need rebuilding when you grow.

Aligned to your goals — Whether the priority is new customer acquisition, clearing stock, or protecting margin, the strategy is built around your actual business objectives.

Google Merchant Centre is the foundation your entire Shopping operation is built on.

Get it wrong — a misverified domain, incorrectly configured shipping and returns settings, a mislinked Google Ads account, or a feed that doesn't meet Google's specifications — and your products either don't appear at all or underperform from the outset.

It's also the place where policy violations and disapprovals quietly accumulate if nobody is watching.

I handle the full Merchant Centre setup and configuration, ensuring every element is correctly implemented before a single product goes live.

For existing accounts with a history of issues, I'll audit the setup first and resolve anything that's holding performance back before we build on top of it.

Complete account configuration — Domain verification, shipping settings, returns policies, tax configuration, and Google Ads linking all properly implemented from the start.

Feed integration via Channable — As an official Channable partner, I connect and manage your product feed through Channable's platform, enabling automated updates, feed rules, and multichannel distribution from a single source.

Policy compliance — Merchant Centre policy violations and product disapprovals identified and resolved before they affect your campaigns, with ongoing monitoring to catch new issues as they arise.

Structured for scale — An account configured to accommodate product catalogue growth, promotional activity, and multichannel expansion without requiring a rebuild further down the line.

Unlock the full potential of your Shopping ads, with optimised product feeds that get your inventory in front of the right customers at the right time.

Feed compliance – Eliminate errors and disapprovals in Google Merchant Center.

Enhanced product data – Improve titles, descriptions, and attributes for relevance.

Custom labels – Allocate budget where it delivers the biggest returns. Segment products for smarter bidding and campaign control.

Product image enhancements - Dynamically adapt product images to easily fix aesthetic shortcomings, change to fit slae promotions, and run A/B tests.

Do you just need help with your product feed? No problem, I’m happy to offer feed management as a standalone service.

This is one of the most impactful and least understood advantages available to Google Shopping advertisers — and it's one that most of your competitors almost certainly aren't using.

Google charges a margin on every bid placed through its own default CSS. As an official Channable CSS partner, I can place your bids through Channable's CSS instead, which means Google's margin is removed entirely. The result is 25% more bidding power on every auction you enter — without spending a penny more on your ad budget.

That's not a marginal gain. In a competitive Shopping auction, 25% more bidding power means higher ad positions, greater impression share, and more sales — for the same spend.

Every advertiser still using Google's default CSS is effectively giving away a quarter of their bidding power for free.

25% more bidding power — The full value of every bid enters the auction, with nothing deducted by Google.

No additional cost — CSS is included as standard in my Shopping management service, not charged as an extra.

Immediate competitive advantage — Active from day one, giving you an edge over every competitor still on Google's default CSS.

Drive profitable growth through expertly managed campaigns across Google, Meta, Amazon, and TikTok.

Precision targeting – Reach the right audience at the right time.

Smart bidding strategies – Maximise ROAS and scale efficiently.

Performance Max - Google’s AI-driven campaign type that runs across all Google channels - Search, Shopping, Display, YouTube, and more - using machine learning to optimize for your goals. It’s designed to maximise conversions and reach by automating bidding, targeting, and creative placement, making it a powerful tool for ecommerce advertisers.

Continuous optimisation – Keep campaigns performing at their peak.

Google Shopping is the foundation — but for most e-commerce businesses, it shouldn't be the ceiling.

The same products that perform on Google can be put in front of buyers on Meta's dynamic product ads, Amazon's sponsored listings, and TikTok's shopping formats, each reaching audiences and purchase mindsets that Google doesn't fully capture.

I manage multichannel Shopping campaigns directly, building out your presence across the platforms that are right for your product catalogue and your audience — without the complexity of coordinating multiple agencies or contractors.

Meta Shopping — Dynamic product ads that retarget browsers and reach new audiences with your full catalogue.

Amazon — Sponsored product and brand campaigns reaching buyers with some of the highest purchase intent of any platform.

TikTok Shopping — Product catalogue ads reaching a younger, trend-driven audience increasingly using TikTok as a discovery and purchase channel.

One joined-up strategy — All channels managed cohesively, with consistent product data, unified reporting, and a strategy that treats your catalogue as a whole rather than platform by platform.

Accurate tracking is what separates ecommerce advertising that improves over time from e-commerce advertising that spins its wheels.

Without it, your bidding algorithms are learning from incomplete data, your attribution is unreliable, and the decisions you make about budget and channel allocation are based on a partial picture of what's actually driving revenue.

I implement tracking setups that give you a complete, accurate view of performance — from GA4 and Google Ads conversion tracking through to server-side tagging via Stape, Meta Conversion API, and CRM parameter integration for businesses that need to connect ad performance to downstream revenue data.

GA4 and Google Ads conversion tracking — Correctly implemented and validated, so your campaigns optimise against accurate purchase and revenue data.

Server-side tagging via Stape — Recover conversion signals lost to ad blockers and browser privacy restrictions, and address the tracking challenges specific to Shopify's sandboxed checkout environment.

Meta Conversion API — Server-side event sending that improves Meta's signal quality and campaign optimisation, particularly valuable for retargeting and dynamic product ads.

CRM and internal system parameters — Custom tracking parameters that connect ad clicks to CRM records and internal revenue data, enabling attribution that goes beyond last-click and platform-reported conversions.

Data is only useful if it's presented in a way that drives decisions. Raw platform dashboards tell you what happened — a well-structured reporting setup tells you why it happened, what to do about it, and where the next opportunity lies.

I build custom reporting setups that consolidate performance data from across your advertising channels into a clear, accessible view — whether that's a GA4 custom dashboard, a Looker Studio report pulling from multiple platforms, or an integration with Triple Whale for ecommerce businesses that need deeper profitability and attribution analysis.

Custom dashboards — Built around the metrics that matter to your business, not the default views Google and Meta want you to look at.

Triple Whale integration — For ecommerce businesses that need accurate multi-touch attribution, blended ROAS, and profitability reporting that accounts for cost of goods and operational costs alongside ad spend.

Cross-channel consolidation — A single view of performance across Google, Meta, Amazon, TikTok, and any other active channels, so you're never making budget decisions based on one platform's self-reported numbers.

Strategic recommendations — Reporting structured not just to document what happened but to surface the insights that should inform your next move.

If your Shopping campaigns are already running but results aren't where they should be, an audit is the right starting point.

Underperforming Shopping accounts almost always have identifiable, fixable problems — wasted spend on irrelevant search terms, poor campaign structure that prevents smart bidding from working effectively, a product feed full of suboptimal titles and missing attributes, or tracking issues that mean the bidding algorithm is optimising against incomplete conversion data.

I conduct comprehensive ecommerce advertising audits that go beyond surface-level observations, examining your campaign structure, feed quality, bidding strategy, tracking accuracy, and Merchant Centre health in detail.

You'll receive a clear, prioritised report of findings with specific recommendations — not a generic scorecard but a practical action plan.

Campaign structure and bidding review — Identify structural issues that are limiting Performance Max and Standard Shopping campaign effectiveness.

Feed quality assessment — A systematic review of your product data against Google's best practices, identifying the specific improvements that will have the greatest impact on visibility and click-through rates.

Tracking and attribution audit — Verify that conversion tracking is accurate and that your campaigns are optimising against reliable data.

Prioritised action plan — Findings ranked by impact so you know exactly where to focus first for the fastest improvement.