White Label PPC & Digital Marketing Specialist | Agencies & Freelancers
expand your service offering without hiring
I'm Jason — a UK-based PPC, paid social, analytics, and Shopping specialist with over five years of hands-on experience and a Google Partner accreditation.
I work with agencies and freelancers who need a trusted specialist behind the scenes — delivering expert work to the highest standard, under your name, without your clients ever knowing I exist.
Whether you need full white-label campaign management, a one-off technical implementation, or a specialist to work alongside your team on a complex project, I can integrate seamlessly into your workflow. You maintain the client relationship. I make sure the work is done properly.
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Your clients need Google Ads and Microsoft Ads campaigns that deliver real, measurable results.
I manage paid search campaigns end-to-end, from strategy and structure through to ongoing optimisation and branded reporting, with the same rigour I apply to my own direct clients.
Whether you need full account management, a campaign build you can hand over, or ongoing optimisation support for accounts your team manages day-to-day, I can adapt to your workflow and deliver under your name.
Google Ads & Microsoft Ads — Search, Shopping, Performance Max, Display, and YouTube campaigns managed to the highest standard.
Branded reporting — Clear, client-ready reports delivered under your agency or freelancer brand, with no mention of my involvement unless you want there to be.
Scalable support — From a single campaign to a full portfolio of client accounts, I adapt to what you need without requiring long-term commitments upfront.
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Paid social is one of the most in-demand services agencies and freelancers are asked to provide — and one of the hardest to staff for, given how rapidly platforms change and how much platform-specific expertise it requires to do well.
Rather than overpromising to clients and underdelivering, you can bring in a specialist who does this every day.
I manage paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and YouTube — building strategies that are right for each platform rather than adapted from a one-size-fits-all approach.
I work white-label as standard, with all creative, reporting, and communication delivered under your brand.
Full-platform coverage — Meta, LinkedIn, TikTok, Snapchat, and YouTube managed directly, not subcontracted further.
Strategy and execution — From audience architecture and campaign structure through to creative briefing, testing, and optimisation.
Flexible engagement — Full campaign management, setup and handover, or ongoing support for campaigns your team runs day-to-day.
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Technical tracking work is one of the most common services agencies and freelancers struggle to deliver in-house — and one of the most damaging to get wrong.
A broken GA4 implementation or a misconfigured GTM container affects every campaign that relies on the data it produces. This is an area where specialist expertise matters, and where having the wrong person do the work creates problems that can take months to unpick.
I cover the full tracking stack — GA4 setup and audits, GTM implementation and container management, server-side tracking via Stape, Meta Conversion API, and custom data layer builds. For technical tracking projects, I often find it works best to engage directly with the client, which is where the partnership model comes in.
GA4 & GTM — Setup, audits, and error resolution delivered to the standard your clients' campaigns depend on.
Server-side tracking via Stape — More complete conversion data, better ad platform signal quality, and stronger privacy compliance — particularly valuable for clients running serious paid media.
Meta Conversion API — Server-side event sending that recovers conversion signals lost to browser restrictions and improves campaign optimisation for paid social clients.
Direct client engagement available — For complex technical projects where direct system access is needed, I can work with your client directly under a partnership arrangement.
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Product feed management is technical, time-consuming, and detail-intensive — exactly the kind of work that creates bottlenecks in agencies and frustration for freelancers who didn't sign up to wrestle with Merchant Centre disapprovals and feed attribute mapping.
It's also an area where getting it wrong has a direct and immediate impact on Shopping campaign performance.
As an official Channable partner, I manage product feeds across Google, Meta, Amazon, TikTok, and more — covering everything from feed creation and optimisation through to ongoing compliance monitoring and multichannel distribution.
This is a service that's particularly well-suited to white-label delivery, since the work happens entirely behind the scenes and the client simply sees better-performing Shopping campaigns.
Full feed management via Channable — Creation, optimisation, error resolution, and multichannel distribution all handled as a single service.
Merchant Centre compliance — Disapprovals and policy violations identified and resolved before they affect campaign performance.
Ideal for offloading — Technical, ongoing, and completely invisible to your client. Exactly the kind of work that makes sense to bring in a specialist for.
Get in touch today
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Who this is for (and why it works for you)
For agencies
You're managing multiple clients, meeting tight deadlines, and fielding requests for services that stretch beyond your team's core strengths. Adding headcount is slow, expensive, and risky — but turning work away or delivering below the standard your clients expect isn't an option either.
Here's where that leaves most agencies:
Hiring is slow and expensive — Finding skilled PPC, analytics, or feed management talent takes time and budget you don't always have, and the wrong hire costs more than the gap they were meant to fill.
Your team is already at capacity — Adding new service lines means overloading people who are already stretched, which affects quality across the board.
Technical complexity is a barrier — Server-side tracking, Meta Conversion API, Google Consent Mode v2, and Shopping feed management aren't skills most generalist teams have, but they're increasingly what clients expect.
Gaps in your offering cost you clients — If you can't deliver what a client needs, they'll find someone who can. Often, that means losing the whole relationship, not just the one project.
I solve this by giving you direct access to a specialist who works to your standard, under your name, without the overhead of a hire:
Expert delivery across PPC, paid social, analytics, and Shopping feed management
White-label reporting and communication branded to your agency
Advanced technical capability, including server-side GTM, Meta Conversion API, and Channable feed management
Flexible engagement — scale up or down as your client base changes, with no long-term commitment required
For freelancers
You've built strong client relationships and a reputation worth protecting — but there are projects and services you're being asked for that are outside your wheelhouse, but saying no risks the relationship. Saying yes and underdelivering risks it more.
Here's where that leaves most freelancers:
You're turning down work — Complex technical projects like GTM server-side setup, Conversion API, or Shopping feed management require specialist expertise you don't have and can't quickly acquire.
You're burning out — Trying to learn every platform and deliver everything yourself isn't sustainable. Something eventually gives — usually quality, deadlines, or your own sanity.
You can't always trust a referral — Outsourcing to someone unreliable or inexperienced reflects on you. Your client doesn't know there's a third party involved — they know the work wasn't good enough.
Bigger projects feel out of reach — Larger scopes require broader capability than most solo operators can deliver alone, which keeps you stuck in smaller engagements.
I solve this by giving you a trusted specialist you can rely on:
A proven track record across paid search, paid social, analytics, and Shopping — with the credentials to back it up
White-label delivery or direct client engagement for technical projects where that makes more sense
Work delivered to the highest standard, every time — because my reputation depends on it as much as yours does
The ability to take on bigger, more complex projects without taking on the risk of delivering them alone
packages
White Label
You manage the client relationship. I deliver the work under your brand.
This is the standard arrangement for most agency and freelancer partnerships. Your client never knows I'm involved — all reporting, communication, and deliverables are branded to you. I work to your brief, to your timelines, and to the standard your clients expect.
This model works well for ongoing campaign management, analytics implementations, feed management, and any project where the work happens entirely behind the scenes.
Complete discretion — NDAs signed as standard. Your client relationship is always yours.
Branded deliverables — Reports, audits, and documentation delivered under your name, ready to send directly to your client.
No long-term commitment required — Engage project by project or on an ongoing retainer basis, depending on what works for you.
Partnership
I work directly with your client, under my own name, on your behalf.
For technical projects — particularly analytics, GTM, and server-side tracking work — direct access to your client's systems and direct communication with their team is often the most practical and efficient arrangement. Rather than playing telephone between me, you, and the client, we remove a layer of complexity and get the work done faster and more accurately.
In this model I handle client communication and billing directly, which removes the administrative burden from you entirely. You stay involved strategically and maintain the broader relationship — I handle the technical execution and the conversations that go with it.
Ideal for technical projects — GA4 audits, GTM implementations, server-side tracking, and data layer builds all benefit from direct client access.
Admin-free for you — I handle scoping, communication, and billing with the client directly. You introduce us and stay involved at the level that suits you.
Transparent and professional — The client knows who is doing the work, which builds trust and sets clear expectations from the start.
Project-Based
A defined scope, a fixed price, and a clear deliverable.
For one-off technical work or campaign builds where the requirement is clear and contained, a project-based arrangement is the most straightforward option. You provide the brief, I scope the work, agree a fixed price, and deliver to the agreed standard and timeline. No ongoing commitment, no retainer, no surprises.
This model is particularly popular with freelancers who need specialist support on a specific project — a GTM server-side setup, a GA4 audit, a Shopping feed build, or a campaign launch — without bringing in a permanent resource.
Fixed price agreed upfront — Clear scope, clear cost, no unexpected extras.
Fast turnaround — Project-based work is prioritised and delivered to agreed timelines.
No ongoing obligation — Engage for one project and take it from there. Many project-based engagements become ongoing relationships, but there's never any pressure.
Monthly Retainer
Ongoing specialist support for agencies with consistent client needs.
If you have a steady flow of client work that requires specialist input — campaign management, feed optimisation, analytics maintenance, or a combination — a monthly retainer gives you predictable capacity at a predictable cost. You know what you're getting, you know what it costs, and you have a specialist available when you need them without the overhead of a hire.
Retainers are scoped to your specific requirements and can cover a single service or a combination across PPC, paid social, analytics, and Shopping.
Predictable capacity — A defined level of specialist support available every month, without the lead time of briefing a new project each time.
Priority access — Retainer clients get priority scheduling and faster turnaround on urgent requests.
Scalable — Retainers can be adjusted up or down as your client base changes, with reasonable notice.
Custom
Not every requirement fits a standard model — and that's fine.
If you need something that doesn't map neatly onto white label, partnership, project, or retainer — a blended arrangement, a specific combination of services, or something more bespoke — get in touch and we'll work out what makes sense. I'd rather find a structure that genuinely works for your situation than fit you into a box that doesn't.
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Suzy Podstolski, Senior Strategic Marketing Manager @ Tommy's
Jason is always incredibly responsive and swift to answer any questions and provided plenty of guidance and insight throughout the process. I really appreciate his thorough and detailed approach - Jason goes above and beyond to offer solutions to problems faced along the way.
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Carolyn Hardy, Supporter Experience Manager @ Depaul UK
“Since implementing the new tracking setup, we’ve seen a consistent reduction in our cost per acquisition for donations and a notable uplift in return on ad spend across Meta campaigns. As a charity without in-house technical support, it’s been invaluable to partner with Jason - reliable, proactive, and genuinely invested in our success."
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Laura Morrissey, Marketing Director @ Anthony Nolan
"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
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Joana Martinho, Content Marketing @ Motors.co.uk
"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
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![Andy Trowers, Digital Product Manager @ Fight For Sight]()
Andy Trowers, Digital Product Manager @ Fight For Sight
“Jason is highly professional and completed tracking work for us quickly and to a very good standard. He is very pro-active and managed external partners well. I would definitely recommend using his services.”
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Victoria Rugg, Head of Communications & Digital @ SOS Children's Villages UK
“Working with Jason was great; he was incredibly competent and thorough, and made a really complex setup feel manageable. We can finally trust our data and clearly see what’s driving our fundraising forward. It’s given us real confidence to grow our impact.”
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Abigail Twinn, Individual Giving and Community Manager @ akt
We worked with Jason on making sure our tracking was fully compliant and working correctly so we could optimise campaigns. He was great, super responsive, happy to jump on calls and problem solve and really knowledgeable.
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Mags Rivett, Director Income & Engagement @ Family Holiday Charity
Jason was very responsive and easy to work with – clearly understood our challenge and recommended a very neat approach that he implemented for us. He’s left us with a working system that will actually support us to make more effective decisions and understand our audience’s behaviour and actions. His approach to sharing his knowledge and insight with non-experts is superb. Thank you!
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Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
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Meghan Reilly, Grants & Partnerships Manager @ Jai Dog Rescue
"Working with Jason has transformed our understanding of how supporters engage with Jai Dog Rescue online. He took the time to understand both our goals and the challenges we were facing with our tracking, and the improvements he implemented have given us confidence that our donation data is accurate, our tracking is compliant, and our fundraising campaigns are being measured properly."
Creating Impact for clients
FAQs
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Yes, and it's one of the more impactful technical implementations available to paid social advertisers right now.
Meta Conversion API sends conversion signals directly from your server to Meta, bypassing the browser-side tracking limitations that ad blockers, iOS privacy changes, and third-party cookie restrictions have made increasingly problematic.
The result is more complete conversion data feeding Meta's optimisation algorithm — which directly improves campaign performance for your clients.
I implement Meta Conversion API as part of a server-side GTM setup via Stape, making it accessible and cost-effective for businesses of all sizes.
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Yes. All reports, audits, and client-facing documentation can be white-labelled with your branding — your logo, your colour scheme, your agency name.
Nothing I produce will reference my involvement unless you specifically want it to. The work looks like yours because, as far as your client is concerned, it is.
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Yes. Whilst my portfolio has a strong thread of charity and non-profit work — which I'm particularly experienced in — I've managed campaigns and delivered technical projects across e-commerce, B2B, professional services, and more.
The paid media and analytics disciplines I specialise in apply across industries, and I'll tell you honestly if a client's sector or brief is outside my experience rather than take on work I can't deliver well.
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Yes — and it often makes more sense to do so.
A client running Google Shopping campaigns will almost certainly benefit from feed management and conversion tracking alongside campaign management.
A paid social client may need GTM and Meta Conversion API work before campaigns can perform properly.
I'll recommend the right combination based on what the client actually needs rather than trying to fit everything into a single service line. Custom packages covering multiple services are available on both a project and retainer basis.
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Yes. I'm UK-based but work with agencies and freelancers whose clients span the UK, EMEA, and beyond.
Paid media and analytics work is largely location-agnostic — campaigns, tracking implementations, and feed management are managed remotely regardless of where the client is based.
If there are time zone considerations to manage, we'll agree on a communication rhythm that works for both parties from the outset.
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No — in the white-label model, you own all client communication. I work entirely behind the scenes, delivering the work under your brand without any direct contact with your client.
If direct client engagement makes more sense for a particular project — which is often the case for complex technical work like GTM implementations or GA4 audits — that's where the partnership model comes in. I handle client communication and billing directly, removing the administrative burden from you entirely.
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You provide the brief, I scope the work, agree a fixed price, and deliver to the agreed standard and timeline.
There are no ongoing commitments and no retainer — it's a clean, contained engagement with a clear start and end point.
Project-based work suits one-off requirements like GTM server-side setups, GA4 audits, Shopping feed builds, or campaign launches.
Many project-based engagements evolve into ongoing retainer relationships, but there's never any pressure to continue beyond the initial scope.
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Yes, without hesitation. Confidentiality is a non-negotiable part of how I work in white-label arrangements.
I'm happy to sign your NDA before any work begins, and everything I deliver is treated with complete discretion regardless. Your client relationships are yours — protecting them is my baseline, not an optional extra.
Partners
I partner with a range of services to provide market-leading management and optimisation:
As an official Channable partner, I manage product feeds for your ecommerce clients across Google, Meta, Amazon, TikTok, and more from a single platform — with automated updates, multichannel distribution, and rule-based feed optimisation that keeps product data accurate and compliant without manual intervention.
Channable also powers my Comparison Shopping Service (CSS) offering, which delivers 25% more bidding power on every Google Shopping auction by removing Google's default CSS margin entirely. This is a competitive advantage that most agencies aren't offering their ecommerce clients — and one that's included as standard in every Shopping management engagement.
I'm an official Google Partner, meaning I meet Google's standards for campaign performance and best practices. For agencies and freelancers, this is the credential that tells your clients the work is being done properly — and that you've chosen a specialist who can back that up with verification, not just a claim.
Browser-side tracking is becoming less reliable for your clients. Ad blockers, browser privacy restrictions, and iOS changes are steadily eroding the accuracy of client-side implementations — which means the conversion data your clients' campaigns rely on is increasingly incomplete.
As an official Stape partner, I implement server-side GTM using Stape's infrastructure — recovering lost conversion signals, improving ad platform signal quality, and ensuring Meta Conversion API is correctly implemented for clients running paid social alongside paid search. It's cost-effective, technically robust, and the kind of advanced capability that most agencies struggle to offer without specialist support.
