Growing your brand for the short and long term

Orla Incremental Media offers strategic media planning, media buying, and measurement & infrastructure services to build long-term awareness and execute short-term performance through customer-first strategy and channel synergy.

We prioritise incremental growth in leads and sales, not shifting conversions between channels, to build brands that withstand the strong winds of challenging times.

Hello, Pleased To MEET YOU

Jason Salt Orla Incremental Media

I’m Jason, a results-driven freelance marketer based in Colchester, UK.

I combine years of hands-on experience with academic rigour to create and optimise multi-channel campaigns that deliver real, incremental growth in brand awareness, sales, leads and donations.

I’ve worked with incredible clients across many verticals, including Anthony Nolan, Mercedes-Benz dealerships, Staysure Insurance, Volvo SMT, Depaul UK, and Cadman Cranes, helping them grow in sales, leads, and donations.

Media planning, buying, measurement, and analytics - if you have challenges in any of those areas, I’d love to talk to you!

HOW CAN WE HELP YOU?

  • We create and manage high-performing paid search ad campaigns that put your business in front of people actively searching for what you offer.

    Targeted Reach – Appear at the top of search results when potential customers are looking for your services.

    Optimised for Conversions – Every campaign is designed to drive leads, sales, or donations.

    Ongoing Management – We monitor, test, and refine your ads to maximise results and minimise wasted spend.

    Whether you need a fresh campaign or improvements to existing ads, we help you get the most from your budget.

  • We create and manage paid social ad campaigns that connect you with high-intent customers across platforms like Facebook, Instagram, LinkedIn, and TikTok.

    Laser-focused targeting – Reach new audiences based on interests, behaviours, and demographics. Alternatively, retarget site visitors and existing customers to drive repeat purchases.

    Engaging creatives – Ads designed to stop the scroll and drive action.

    Data-driven results – Continuous testing and optimisation to maximise ROI and cost efficiency.

    Turn social media into a powerful revenue driver with expertly managed ads.

  • Google Analytics 4 can be overwhelming. We make it simple.

    Understand user behaviour – See what’s working and where visitors drop off.

    Track key metrics – Focus on the numbers that actually matter for your business.

    Custom reporting – Get clear, meaningful insights without the guesswork.

    Make data-backed decisions with expert analytics support.

  • Proper tracking means better marketing decisions. We set up and manage Google Tag Manager so you don’t have to.

    Accurate event tracking – Ensure every click, form submission, and purchase is recorded.

    GDPR-compliant data collection – Stay on the right side of regulations while gathering useful insights.

    Seamless integrations – Connect GA4, Facebook Pixel, and other marketing tools with ease.

    Let us handle the tech so you can focus on growing your business.

Three Steps to Progress

1 - Connect

Complete a contact form and let us know how we might help, your needs and goals.

2 - Discovery Call

We'll have a video conversation to get to know each other better and gain a deeper understanding of your challenges.

3 - STRATEGY & Quote

We'll develop a tailored strategy to advance your organization and provide a transparent quote upfront.

  • Laura Morrissey

    "Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."

    Laura Morrissey, Marketing Director @ Anthony Nolan

  • Melissa Wheeler

    "They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."

    Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient

  • Joana Martinho

    "Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."

    Joana Martinho, Content Marketing @ Motors.co.uk

Creating Impact for clients