Ecommerce ConsultanT
Growing Your Brand For The Short and Long Term
I’m Jason, a UK-based results-driven ecommerce consultant. I combine years of hands-on experience with academic rigour to help businesses scale through strategic advertising and data-driven optimisation. From Google, Meta, Amazon and TikTok ads to advanced product feed management, I deliver holistic solutions that drive real, incremental growth in sales and profitability. I work with clients in the UK, EMEA, and beyond.
Real, incremental sales.
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Lay the foundation for scalable, profitable ecommerce advertising.
Holistic planning – Align campaigns with business goals.
Smart structures – Simplify management and improve efficiency.
Budget allocation – Maximise ROI across multiple channels.
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Discover new opportunities to grow your ecommerce presence.
Channel analysis – Identify the most profitable platforms for your niche.
Expansion roadmap – Scale to TikTok, Pinterest, or Amazon with confidence.
Budget efficiency – Avoid wasted spend when testing new channels.
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Ensure your products are listed correctly and ready to perform.
Full account setup – Verified and configured for smooth operation.
Policy compliance – Avoid costly disapprovals and downtime.
Automated updates – Keep feeds fresh with Channable integration.
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Unlock the full potential of your Shopping ads, with optimised product feeds that get your inventory in front of the right customers at the right time.
Feed compliance – Eliminate errors and disapprovals in Google Merchant Center.
Enhanced product data – Improve titles, descriptions, and attributes for relevance.
Custom labels – Allocate budget where it delivers the biggest returns. Segment products for smarter bidding and campaign control.
Do you just need help with your product feed? No problem, I’m happy to offer feed management as a standalone service.
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Drive profitable growth through expertly managed campaigns across Google, Meta, Amazon, and TikTok.
Precision targeting – Reach the right audience at the right time.
Smart bidding strategies – Maximise ROAS and scale efficiently.
Continuous optimisation – Keep campaigns performing at their peak.
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Get accurate, privacy-compliant tracking for better decisions and attribution.
Advanced setups – Google Analytics and Google Tag Manager configured for complete data capture.
Server-side tagging – Future-proof tracking, including with Meta Conversion API. This is also a great solution for Shopify’s sandboxed checkout.
Custom tracking solutions - Implement special parameters for CRMs and internal systems to ensure seamless attribution.
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Boost the effectiveness of your ads by improving on-site performance.
Landing page reviews – Identify friction points and quick wins.
Checkout flow insights – Reduce drop-offs and increase conversions.
Message alignment – Ensure ads and site content work together.
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Turn raw data into actionable insights that drive growth.
Custom dashboards – Real-time visibility across all platforms.
Advanced tools – Work with leading ecommerce analytics platforms like Triple Whale for deeper insights.
Strategic recommendations – Data-driven advice for next steps.
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Get a clear picture of where your ecommerce ads stand today.
Comprehensive review – Spot wasted spend and missed opportunities.
Actionable insights – Prioritised fixes for immediate impact.
Long-term strategy – Recommendations for sustainable growth.
Get in touch today
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What Expert Ecommerce Consulting Can Do for Your Business
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Holistic approach
Rather than treating advertising, product feeds, and tracking as separate tasks, I bring everything together into one cohesive strategy. This means your campaigns, data, and product listings work in harmony, reducing wasted spend and improving efficiency. By aligning all moving parts, you get a streamlined approach that maximises impact across every platform.
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Data-driven decisions
Guesswork is expensive. I use advanced analytics and attribution tools to uncover what’s really driving your sales and profitability. From Google Analytics and server-side tagging to platforms like Triple Whale, I ensure you have accurate, actionable insights. This empowers you to make smarter decisions about budget allocation, campaign scaling, and product prioritisation.
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Scalable growth
Ecommerce success isn’t just about short-term wins, it’s about building a foundation for long-term growth. I implement proven frameworks that allow you to expand across platforms like Google, Meta, Amazon, TikTok, and even emerging channels without wasting budget. With the right structure and strategy, scaling becomes predictable and profitable.
Free, No-ObLIGATION CALL
I’ve worked in-house, so I know how frustrating the agency hard sell can be!
That’s why I offer a free, no-obligation call where we can talk about your challenges and see if I’m the right fit to help. If I am, great! But if I think your resources would be better spent elsewhere before we work together, I’ll be upfront about it.
So, what have you got to lose? Submit an enquiry and see if we can get your business moving in the right direction!
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Suzy Podstolski, Senior Strategic Marketing Manager @ Tommy's
Jason is always incredibly responsive and swift to answer any questions and provided plenty of guidance and insight throughout the process. I really appreciate his thorough and detailed approach - Jason goes above and beyond to offer solutions to problems faced along the way.
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Carolyn Hardy, Supporter Experience Manager @ Depaul UK
“Since implementing the new tracking setup, we’ve seen a consistent reduction in our cost per acquisition for donations and a notable uplift in return on ad spend across Meta campaigns. As a charity without in-house technical support, it’s been invaluable to partner with Jason - reliable, proactive, and genuinely invested in our success."
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Laura Morrissey, Marketing Director @ Anthony Nolan
"Jason is super talented with a phenomenal work ethic. He excels at taking on big challenges and innovative problem solving. He managed all digital paid acquisition at Anthony Nolan and was always pushing incremental improvements in campaign performance and data mapping. He’s also a great person to have on your team."
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Joana Martinho, Content Marketing @ Motors.co.uk
"Jason was a pleasure to work with. A highly passionate and results driven professional who was always available and ready to support us. Definitely a gem to any company. Thanks so much for your insights and knowledge."
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![Andy Trowers, Digital Product Manager @ Fight For Sight]()
Andy Trowers, Digital Product Manager @ Fight For Sight
“Jason is highly professional and completed tracking work for us quickly and to a very good standard. He is very pro-active and managed external partners well. I would definitely recommend using his services.”
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Mags Rivett, Director Income & Engagement @ Family Holiday Charity
Jason was very responsive and easy to work with – clearly understood our challenge and recommended a very neat approach that he implemented for us. He’s left us with a working system that will actually support us to make more effective decisions and understand our audience’s behaviour and actions. His approach to sharing his knowledge and insight with non-experts is superb. Thank you!
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![Melissa Wheeler]()
Melissa Wheeler, Senior Content & Copywriter @ Publicis Sapient
"They say that people do business with people and that's certainly true when working with Jason. Not only has his attentiveness and skill at managing my client's campaigns been flawless but he always has a 'can do' attitude, providing solutions to any hurdle or concern and understanding urgency while explaining the methodology behind the campaigns too. A pleasure to work with and an asset to any team."
Creating Impact for clients
MY PROCESS
1️⃣ Discovery: Understand Your Business and Customers
Every successful ecommerce strategy starts with a deep understanding of your business model, products, and customers. I’ll work with you to define your audience, identify key purchase drivers, and uncover the moments that matter most.
Customer-first approach – Build strategies that align with real customer needs.
Identify key moments – Pinpoint when and where your offer matters most.
2️⃣ Strategy: Build a Holistic Ecommerce Plan
With clear insights, I’ll create a tailored strategy that covers paid ads, product feeds, tracking, and conversion optimisation. Every element is designed to work together for maximum impact.
Multi-platform planning – Google, Meta, Amazon, TikTok, and beyond.
Smart account structures – Simplify management and improve efficiency.
3️⃣ Setup: Lay the Technical Foundations
Before launching campaigns, I’ll ensure everything is configured correctly - from Google Merchant Center and product feeds to advanced tracking setups.
Feed optimisation – Titles, descriptions, and custom labels for better performance.
Tracking implementation – Google Analytics, Google Tag Manager, server-side tagging, and CRM parameter integration.
4️⃣ Execution: Launch and Manage High-Impact Campaigns
Once the foundations are in place, I’ll activate campaigns across the right platforms, using proven tactics to maximise ROI.
Precision targeting – Reach the right audience at the right time.
Compelling creative – Ads that resonate and drive action.
5️⃣ Review & Optimise: Continuous Improvement for Growth
Success comes from constant learning and refinement. I’ll monitor performance closely, using data-driven insights to adapt strategies and scale profitably.
Ongoing testing – Improve campaigns based on real-world results.
Advanced reporting – Leverage tools like Triple Whale for deeper insights.
Partners
I partner with a range of services to provide market-leading management and optimisation:
As an official Channable partner, I bring advanced expertise in product feed management and automation.
This partnership gives you access to best-in-class tools and workflows for optimising your feeds across Google Merchant Centre and other platforms. My clients benefit from priority assistance and insider knowledge to keep their feeds running flawlessly.
I’m a Google Ads Partner, meaning I meet Google’s standards for performance and best practices. You get expert management backed by real results.
Enhance your website's performance and data accuracy with my expertise in Stape server-side tagging.
Stape offers an affordable yet powerful solution for organisations aiming to enhance their Google Analytics data and optimize their paid advertising efforts, including implementation of Meta Conversion API and other advertising enhancements.
